HOW TO plan Instagram Content

Updated: Jun 22

This worldwide #lockdown has taken a heavy toll on small businesses.


Many stores and businesses have gone from having a brick and mortar storefront where they interact with people on a daily basis, to nothing. Why? Well because Social Media is scary and it's hard and if we're being completely honest you're not really sure how to use it at all and it can be VERY overwhelming.


I hear you and I know that you're doing your best.


Here's a quick tip to help you where you need it most:


Planning your content matters.




Now that you're working from home you've got a bit more time to set aside on this as you're no longer in-store on a daily basis.



Taking 1 hour every week to plan and schedule your posts this will make sure that you always have content coming out and that it's fresh and authentic to you at that time.


It matters, what you do consistently matters. Full stop. Endpoint.





Here is a bit of information about that pesky and rather scary algorithm that everybody talks about and if we're being completely honest...complains about.


The algorithm is a predictive mathematical formula that chooses which posts to show, now it uses different aspects to make its decision, how often does this person post, do they engage, are they ever on the app...


What Instagram did when they changed from chronological order as it used to be to what they do now is they stopped giving the same space to every single person and they reward the accounts that are active, present and engaging with their followers even if they have a small following.


Posting every day is A LOT of work, you know this, we all know this.


Having to come up with posts on a daily basis is HARD and DRAINING, let's be honest, none of us wants to do it.


And that is why you shouldn't.


Don't hear what I'm not saying, I am not saying that you shouldn't be posting every day, oh no that's not what I'm saying at all! Rather what I am saying is something better, something revolutionary...


You need to PLAN your content ahead of time.


I'm guessing the first thought you had was - how much is this gonna cost me???


Ready for the amazing news? ZERO, ZIP, NADA.


There are amazing FREE tools out there that I utilize on a daily basis to simplify my Social Media process (and another great part is that - it save me time!)


So I have got 2 FREE Apps that you can choose between to plan your Social Media:



UNUM

As taken from their website:

Today, creators aren’t justcreators. They’re marketers, planners, and advocates for both their work and themselves. 
That’s where we come in. 
All of your storytelling needs in one place. Plan and visualize content ahead of time with our scheduling suite, bring your content to life with over 200 presets and overlays, and create eye-catching posts with premium templates and perfectly crafted hashtags.

Here are the AMAZING services you can use on their app:


I use the app often and I use the free features, I have yet to spend a cent and I can highly recommend it.


A clear user interface making the app incredibly easy to use mixed with the value offered in terms of services. I cannot go on to recommend this app enough.


I suggest to all my clients that this be their first download, it allows you to stockpile content making sure that you never run out of things to post, keeping that awful feeling of not knowing what to post away for good.


You can have a look at their website here.


Then the second app we're talking about today is:


Planoly

From their Website:


Easily Plan & Schedule Your Content for Instagram, Facebook & Pinterest
As an official Instagram and Pinterest Partner, PLANOLY continues to pave the way for businesses of all sizes to carry out their social marketing strategies seamlessly and effortlessly. Simplifying social marketing for all.

These are just some of the amazing services they have to offer you:

  • DRAFT, PLAN, SCHEDULE, AND PUBLISH CONTENT

  • ANALYZE YOUR BUSINESS PROFILE DATA

  • WEB & MOBILE APPS

You can view their website here.


So now you have it. Easy steps and tools here with you to make sure that you can maximize the space you have to work with!



Now if you need any more help, if you're stuck with anything, anything at all...then you can get in touch with me and book yourself a PERSONALIZED 1:1 Coaching Session:


Each Session Includes:

  • 1 Hour Online Call

  • Answering Your Questions

  • Teaching You To Schedule Content

  • Content Strategy

  • Basic Branding

  • Instagram Audit


So Click Here to get in touch with me! Let's book you one!



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