Everything You Need To Know About Your Instagram Username

Updated: Jun 22

Your Instagram Username, you know exactly what I'm talking about, this space right here:

The 30 Characters that you get to introduce your audience to you.


The best part of it...EVERYBODY HAS THE SAME SPACE, you have the same space as Kylie Jenner, Selena Gomez and basically anybody that you can think of. How awesome is that?!


Now let's break it down...


What needs to be in your Username:


Now your username is VERY important. It needs to match your business AND it needs to be something that works across multiple platforms as having the same username everywhere makes it easier for people to find you across platforms.



Your username needs to include your Brand Name in it, for instance, my username and Brand Name are exactly the same Sincerely Media and @sincerelymedia.


You want to avoid using numbers (12345567890) unless of course, they are a part of your brand name and where you can help it avoid using an underscore (_).


Now when it comes to using an underscore it's not the worst thing you can do but you want to be smart about where you place it, for example, you do not what to put it before your username as very few people will remember to or even think to type that in when they are searching for you online.


So something like @_sincerelymedia is not ideal, but if you had to use an underscore rather using it like this: @sincerely_media. See where I'm going with this?



You can use it, honestly, you can use anything you like but take my expert advice on this...avoid these mistakes where you can. Trust me when I say many small mishaps and up in the end so making things as simple as possible is always your best friend.


Then onto number...pardon me for quoting the Black Eyed Peas here but...YOU SO 2000LATE...

I'm not @sinc3r3lyM3d1a...no. That's outdated and unprofessional.


Now obviously if there is a number in your Brand Name then please, no shame here, go ahead and use it - it's just right for you to use it.


This covers all you need to know about when it comes to creating your Instagram Username...



Now if you need any more help, if you're stuck with anything, anything at all...then you can get in touch with me and book yourself a PERSONALIZED 1:1 Coaching Session:

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